Optimize your Branding with Video Marketing Trends for 2018

It’s 2018 and we are heading to revitalize the marketing strategy with top video marketing trends. Ignoring any of the key developments means you are refusing to innovate yourself and choosing to stay in the dust. It was noted that in 2017, 74% of all internet traffic was taken by the Video, this proves that Video Marketing is vital to dominate the competition and has become premier digital marketing strategy of the most global brands.

Video Marketing: 2017 In Review

Before jumping into 2018, let’s have a brief look on the video marketing statistics in 2017 from businesses and consumer point of view.

Key stats by “The State of Video Marketing” includes:

• 83% of businesses believe that video gives them a good ROI.
• 97% of businesses said that their explainer video has helped increase user understanding of their product or service.
• 91% of consumers have watched an explainer video to learn about a product or service.
• 78% of businesses that have used Facebook Live, said it was an effective marketing tool.
• 95% of consumers believe that a video should be less than 2 minutes long.

There is nothing surprising about the benefits of the video marketing for the business. It is definitely worthy. And now that 2018 is here, let’s take a deep dive into the trends leading the video marketing for your business!

Read More: Influence And Trade With Video Marketing

Facebook Watch : Ruling all

Facebook has set its goals to become one of the biggest video sharing platform in the world by taking Youtube with their recent introduction, Facebook Watch.

Facebook Watch is a video on demand service of long-form live streams and original content. Any business using it will lead a social presence where people across the globe can tune into together.



Source: TechCrunch.com

For publishers, Facebook Watch is seemed to be the platform to make money and build passionate following because Facebook shares 55% of its ad revenue with them. Having more than 8 Billion daily video views, Facebook is heading to be one of the largest video streaming site in the world.

Plan of Action

Because Facebook watch delivers content to the large set of captivating audiences, it is all set to have the crown of all video platforms. Put in the efforts to know about the Facebook’s posting guidelines and best practices. It is better way not to lose the valuable market share by not playing the rules. Build your own audience and even collaborate with other Facebook Watch influencers. Focus your efforts on building and sustaining engagement across the Facebook Watch platform. Video marketing is going to be really hot in 2018 and Facebook Watch will absolutely be leading the charge.

Quora : Home of How-to Videos

The king of Q&A, Quora is the latest one to join the parade of video content marketing. There is no wonder that Quora’s informative and educational video content is on hype and gaining its authority each day.



Source:Tubefilter.com

Quora allows you to place your brand with an innovative solution solving the people’s problems. And video content is the key to fill a void in the market.

Plan of Action

Reveal how your business can solve the queries of your target market. As it’s still in its early stage, the amount of competition is also less. Video Marketing success is all about producing variety of content appealing to  different segments of your target audience. Quora is a key to speak to them in your own language through the eye of their concerns.

Video Marketing success is all about producing a variety of content which appeals to different segments of your target audience. Quora is a key way to speak to them in their own emotional language through the lens of their concerns.

Pinterest : Market to target Ladies

This social media platform has been successful since ages having highly targeted user base. The statistics says that Pinterest is comprised of 85% female users. This states that if you are selling products or services with the female focus, then this platform is the best to pull away from the back.




Source: Rjmetrics.com

Plan of Action

Pinterest is driven by the keywords and the user base of women constantly searching for something new. You can easily capitalize on this with researching trends and positioning your content with apt tags to drive engagement. Target your video marketing content on Pinterest to a female demographic.

Video Collaborations : Hit the Roof with Global Community

We all have witnessed the face that to create a live video with someone based in the other part of the world, complex equipments and supports systems where needed to make things happen.


Source: bulldogreporter.com

And today, all you need is a smartphone and video collaborations are on the fly! It is easier now a days to team up with the friends, individuals and brands that are influential to your targeted audience. The ability to go live with an individual, you can take video collaboration to a whole new level.

Plan of Action

Seek out the collaborators at least once every other week who are ready to help for your video to be more engaging.Once you build the global community, it becomes easy to exploit on the success of others and leverage the power of influence to grow your brand. And Video marketing is easy when you collab.

Reels: New Story in the Market

Inspired by the Snapchat stories, Reels is Youtube’s own version of stories. Tough Reels is still in beta version, it is anticipated to seen huge gains in 2018. It is used of make multiple and non expiring videos of brands. Don’t miss out this new form of video content marketing.




Source: Techcrunch.com

Plan of Action

Because very less brands are familiar with reels, you can establish yourself and grow your brand with this new service. Invest in learning on how to produce video content on this platform.

Live Video Streaming: Drive Engagement

Live Videos are watched more as compared to the normal videos. Even teenagers have embraced the Live-video trend and has given rise to a new wave of teen influencers.



Source: Facebook.com

Social Media platforms are giving more importance to the live videos and are constantly looking for the ways to improve both the user and publisher experience. This is yet another validation that live video Marketing are set to rule in 2018

Plan of Action

If you are still not producing the live video in your marketing strategy, the time is now. Start engaging audiences and make things happen without missing the small stuff. Think of creatively using Live Videos in your video marketing strategy.

Augmented Reality: Making things Happen

The recent introduction of iPhone X has pushed the Augmented Reality for the masses seeking to be more conceptual than foundational. And the latest release of the ARKit by Apple is ice on the cake.




Source : Dribbble.com

ARKit puts the power in the hands of the creative publishers to produce the viral augmented reality based video content for iPhone and iPad. This is where the tremendous growth happens in the form of audiovisual storytelling

Plan of Action

Since this form of storytelling is new in 2018, you can invest in learning how to create augmented reality based videos and amaze the most tech-savvy members of your targeted audience.

Video Marketing with Let's Nurture

Technology is continuously showering powers and utilities in the hands of marketing directors with the savvy to innovate. And historically at Let's Nurture, we’ve always witnessed early adoptions of social media platforms grabbing the major portion of the market. We also offer online video campaigning along with an array of other digital marketing services which are sure to deliver results for you.

If you are still thinking for a solution for your brand to make a mark amongst the competitors, we would be glad to make a perfect video marketing strategy that gives tangible results for you. Get a free quote for our services!

Reference: https://www.letsnurture.com/blog/optimize-your-branding-with-video-marketing-trends-for-2018.html?utm_source=blog&utm_medium=Nisha

Tech Trends for Hatchery Business

The growth in hatchery business has been tireless. In coming 30 years, another 3 billion people will inhabit the Earth. The consumption of chicken and egg will grow constantly. Hatchery Businesses will have to harness new digital technologies to enhance efficiencies and respond to growing requirements proactively. Following technological trends provide valuable framework to portray plenty of novel advancements arriving in the Hatchery marketplace that can help producers manage their flocks in a more proficient and sustainable way.

Upgrading existing basic website to new trendy Website

Upgrading your existing website to trendy website development has lots of benefits. It can improve user experience of your customers and serve better, by improving UI/UX. With responsive website development, your customers can easily switch between devices. Along with SEO optimization services, your rank higher on search engine, allowing your customers to find you easily, which often helps generate more business.

• Enable customers better user experience
• Optimise your rank on search engine
• Enable users to switch between devices, with responsiveness
• Create brand awareness and generate more business

Why Ecommerce Website development is needed for Hatchery Business?

Ecommerce website being the most preferred way of shopping, enabling customers to make purchase of chicks or eggs at their convenience. With Ecommerce website, business avails the decrease in cost of managing inventory, as they can automate the inventory management online. Hence, ecommerce website saves operational cost. Additionally, E Commerce website enables sell chicks and eggs across the globe, round the clock.

• Decrease in cost of managing director
• Record the buying habits of your customer
• Avail the service to your customers round-the-clock
• Reach out to customers across the globe

IoT solution for Hatchery Business

A standout of the most utilized advanced innovations in the hatchery business is that of IoT solutions. There are countless repetitive tasks application of IoT device can help us with. Hatching houses need constant cleaning, gathering eggs and looking out for birds. Despite, It being a tedious and dready task, IoT solutions would not be bothered. Moreover, Asset Tracking solutions are precise and legitimate about the work they do compared to that with human. Additionally, Livestock tracking solutions can detect illness in birds and alert human, with the help of in-built sensors. This reduces the outbreak of flu and other illness improving safety of entire supply chain.

• Cost-savings for producers in product and labor
• Constant cleaning and eggs collecting
• Reduction in outbreaks of bird flu and other illness
• Precise, Careful and Honest work

System Migration from traditional to new AI based system

Artificial Intelligence solutions can enable us gather more data regarding birds, including the bacteria in their digestive tract and how they respond to nutritions at quality level, can enable us predict individual bird’s growth. Artificial Intelligence allows us to generate information to feed the animal precisely, and DNA profiling helps us know exactly what specific bacteria are present. Without powerful data analysis, there is no way to take advantage of this.

• Quality level bird nutrition tracking
• Advance prediction to avoid consequences
• Improve feed conversion ratio
• Meet the increasing needs of a global population

What can Let’s Nurture offer to Hatchery Business?

Being a leading mobile app development company, we recently developed website and custom mobile app for Chicken Hatchery Businesses for our client in USA. We at Let’s Nurture, believe that hatchery business is bound to grow, not just because of the necessity to solve the problems that the world faces regarding food security but due to use of technology in all the other sectors of industries. We have developed ecommerce website application and IoT solution for one of the leading Hatchery Company.

If you want some technological solution for your enterprise or business, get a free consultation and free quote now.

Reference: https://www.letsnurture.com/blog/tech-trends-for-hatchery-business.html?utm_source=blog&utm_medium=Nisha

IoT applications transforming Coworking Space Management

Did you just hear the news on TOI about the price of a micro home in Mumbai, India? Well.. well..well. As of 24th April, 2018, these 189 sq ft flats are being valued at approximately USD 100,000. This fact is just another example of space scarcity consequences, which is a global issue irrespective of commercial or private property requirements.

What are Coworking Spaces and why they are in demand?

According to Intuit, 40% of the workforce will be freelancers, temps, independent contractors, and solopreneurs by 2020.

It is indeed a promising sign to see the wave of startups flooding through every industry. However, workspace is a scarce resource which has caused ridiculous boom in property prices which majority of the startups cannot afford. As a consequence, the concept of ‘Coworking Space’ is in demand and many startups and small companies are using it. A co-working space is nothing but a shared environment for the semi-professionals or professionals where they meet, work, share ideas and work together on their projects.

Not only startups and freelancers, shared workspace concept is also attracting the large corporates as well recently. As an example, WeWork is providing coworking spaces through which KPMG employees at WeWork are involved with business advice to startups without managing real estate and other costs.

IoT in Workspace Management

With increasing expectations of coworking space visitors and consumers about the amenities and environment, it is a challenge for managers to integrate the best technologies which can help managers to have a better control and vision over the workspaces while improving the consumer experience.

Hence, considering these facts and reasons, it is extremely important to use the space that is self owned or available in the most advanced and efficient manner. Here comes the role of IoT solutions helping the facility management to provide best-in-class shared workspaces to the members like never before.

IoT Applications transforming Shared Workspace Management

Leveraging IoT and by integrating other technologies, multiple solutions can be offered to transform coworking spaces into smarter, dynamic and interactive workplaces. From synchronised calendars which allow users to look at the available workspaces through a dashboard to end solutions like controlling the environment of a workplace, technology has its own role in seamless operations for the managers through a single interface.

Similar to Smart Home Automation concept, IoT is playing an immense role in shared workspace segment and has set forth its steps within this realm.

1. Smart Biometrics based Entry and Exits

Once the workspace or desk has been allotted to a consumer, the first thing that comes into consideration is the access control. Many technologies like RFID, Barcode or Beacon technology can be used to automate the entry-exit process. Bluetooth beacons and a keyless entry custom mobile application is the most used automation application for keyless entries in shared workspaces which users are loving.

The new workspace experience can start right from entrance where you no longer need to tap or swipe your ID card.

2. Energy Consumption and Utilization

IoT provides an instant value in terms of cost savings which can be big enough to return positive ROI upon your IoT investment.

Everyday Lighting and Climate Control

Motion sensors are used to control the lighting in the shared offices. IoT and sensors give ability to regulate the lighting in an area on the basis of the movement. IoT automation can allow us to remotely regulate the curtains whenever they are needed to open or close. It allows us to coordinate with the motion sensors to keep the lights off when the shared workspaces are not in use. Moreover, it is also possible to get real-time alerts if any bulb goes out.

Smart HVAC Power Consumption Control

IoT technology can help the HVAC systems to coordinate with the real-time weather to provide the optimum conditions to work in offices. Air-conditioning and heating systems can be used in an efficient manner to maintain a temperature in any office area independent to the other areas according to usage. Motion sensors are being used as well to turn off the systems when the room is in no use. It is also possible to turn the HVAC units ON in advance before the workspace area is going to be used by the consumers.

Smart Meters

Shared workspace management can have real-time notifications in case of high load power consumption so that they can check of the respective issue and get it resolved. Smart meters are also useful to detect the loss of electricity in distribution.

3. Consistent Air Quality with Smart Plant

Smart HVAC installation not only helps in power efficiency and cost reduction but it also helps in maintaining the air quality in the coworking space. Smart plant
technology leveraging IoT also helps in keeping the air quality to desired levels. Sensors such as light and humidity sensors in the plant can communicate using wireless technology with web based application or mobile app when any of the plants is running out of water, fertilizers or sunlight.

4. Smart Security Cameras

Always keep a protective eye on sensitive areas in your coworking space. Wireless IP security cameras can be installed at shared workplaces to keep an eye for unauthorized access. Motion detectors can also be used which lets camera start recording only when there is a motion. These recordings in the form of images or a video can be sent directly to manager’s mobile phone.

Real-time Tracking to identify Valuable Consumers

A manager of a shared workspace should always take care of identifying the valuable customers. Real-time tracking helps in tracking the incoming of consumers along with amount of time they spend in the workspace. This helps the shared workspace owners or managers to identify their most valuable consumers in order to serve better.

5. Smart Cashless Payment System

Consumers of coworking space will be using many services seat usage, meeting room usage, food and beverages, printing, concierge services or attending a paid event. Some of these services fall into Book and Go, while some services will be Use on the Go.

Leveraging RFID technology, Smart card will work as an access control card and Payment card too. Coworking space can provide a mobile app or web based platform through which consumers can top up money to these smart cards which can be used to make payments within the coworking space. The workspace management can also send reports of payments details monthly to the users for the services they may have used.

Cashless payment process helps shared workspace management to ensure easy payment process for members which improves their experience by not carrying extra cards or cash for in-house offering they wish to purchase.

Benefits of Smart Coworking Spaces powered by IoT

• Custom calendar management dashboard
• Improved asset utilization
• Reduced costs due to effective power and energy consumption
• Remote and Real-time tracking for security and asset utilization
• To identify your valuable members
• Cashless digital in-house payment process

How Let’s Nurture helps for Smart Coworking Space Management?

With the 10 years of expertise in providing quality services like custom mobile app development and website development, Let’s Nurture also possess expert in-house Custom IoT app developers.

We have worked upon range of robust IoT solutions requirements based on BLE/beacon app development, Asset tracking, Smart plant, Smart homes, Smart Museum, Connected cars and live tracking solutions. We have developed our own beacons which are implemented for our client projects for precise data churning and data analytics.

If you are an owner of a chain of coworking spaces and looking to have similar IoT solutions to empower workspace, consumers and yourself, we are here to provide expert and free consultation of top-notch services and solutions for your business.

Reference: https://www.letsnurture.com/blog/iot-applications-transforming-coworking-space-management.html?utm_source=blog&utm_medium=Nisha