Last year, tech industries have evolved at rapid pace, with emergence in technologies like Artificial Intelligence and Machine Learning. They have poised to revolutionize the ecosystems across varied industry verticals. Let us have a look at the growth of video streaming and TV application developmentusing internet.
Well well well, Do you remember the last time you scheduled any TV program? May be a long time before.
These days, we are witnessing the use of on demand video streaming apps like Netflix, Twitch, Amazon Video, YouTube TV and many more — it is gradually replacing traditional cable and satellite TV.
What study tells about OTT (Over-the-Top) Future?
The study from Unisphere states that Over-the-top (OTT) video will overtake TV in 5 years and the annual growth rate of global OTT tends to be at 30% — 50%. 2018 seems to be much more happening in OTT TV space. The technology will make easy to watch OTT video on TV sets, while the smartphones continue to feature screens that is best fitted to watch video. Now, let us have a look at the trends which are expected to boom during the next year.
Upcoming Trends on OTT bringing new waves in 2018
Live Video Streaming
Taking a note from presidential debates of 2016, YouTube was slated as one of the most viewed video streams of all times. And the success has followed the explosive growth of the live streaming. Moreover, Live streaming ranked as on the top OTT trends in 2017.
These days, people have started demanding live experience. Facebook states that live streaming attracts 3 times more viewers than ordinary video. Also, twitter and linkedin are switching towards real time video streaming. This states that live streaming still prevails amidst trends in OTT world.
Original Content Streaming
Some famous series like Game of Thrones, breaking bad etc. have kept viewers struggling for more original content. Netflix is seen ramping the original content production efforts systematically. Moreover amazon and Hulu are also expanding their wings towards the growing needs of original video content.
Well, Amazon Studios are also seemed to be making progress in terms of original content production. Though this move is unexpected but has definitely ramped the established players like Netflix. We expect some more players to get into the original content streaming services.
