Friday 21 April 2017

Sports Industry going Mobile


The industry in the sports are confined with the large number of people having bonds with the sports teams, business professionals in the sports and fans. In this age of mobile tech these communities are going mobile. The people, clubs and even teams are spending most of the time in mobile. This has led to more and more apps developed and the idea behind this development has connected the fans and teams together because sports is a fascination for all fans around.

How Sports apps are popular:


1. Leverages team Spirit

Mobile apps helps the fans to stay connected even if there is no big game. This keeps the team spirit.

2. Score and Notifications alerts


Sports fans are eager for the updates on scores and desperate to get news who will win. Sports apps keeps the fan updated with constant alerts and notifications about the happening game. Moreover, information like score, number of goals and highlights are easily kept in the card formats and are received as notifications.

3. Prospective Tailored Content


Sports fan would like to know everything about the sports. Imagine if someone is filtering through all on-going games in real-time and notifying you about your favourite team, so possibly with the help of app you can catch the action.

Popular Apps out there


If you really want to develop mobile app for any professional team, you need to spy out the similar apps. Digging more deep into US market, we’ll come to know that NHL, NBA and MLB have already made investment in the mobile apps - but not every team has the same.  Approximately, 16 out of 30 NBA teams has application that is almost 53.3%.

Going through the most popular app to know better what the fans are really expecting for the mobile app for their team. There are two major type of apps we look at: dedicated apps for certain team or club or aggregators that gives information about multiple teams to keep fans connected.

1. Dedicated Apps


Dedicated Apps are basically a big team or clubs. You can take an example of FC Barcelona app. The app supports three different languages that becomes easy to use. Moreover, it offers the personalized content for any sport you wish to follow.

You can also have a look how different elements of a multi-billion dollar industry can be combined together to provide a platform for fans with the complete fulfilling experience.
Furthermore to add it has synchronization with the R@dio Barça, that allows you to listen live on your smart device in any of the three language. Users can also set real-time alerts for goals and announcements of the final score.

2. Aggregator Apps


Aggregators provide information about different teams or fan clubs. Moreover it also schedules different tournaments and games, all within one application. You can take an example of ESPN app that offers global sports news and keeps the fan connected with latest news, scores and updates. It also allows fans to customize a list of their favourite players or teams and follow news about all the athletes they care about.Other than, ESPN there are also different similar apps like Score, NCAA Sports App etc.

Reasons to develop Sports App

After having the look at why sports industry is going popular in mobile and why fans love them, we can spot out some reasons why a sports team or club needs a mobile app.

To build overwhelming environment where sports fans can get connected with each other with their favourite team players.

  • To build an ecommerce platform for the sales of the branded goods and other promotional goods. 
  • A platform where fans can book, buy and sell tickets to matches and team related events.
  • To create controversial platform where fan can meet and talk about their favorite teams.
  • Your app can be developed with any of these reasons. Moreover you can come up with your own idea as well. The sports app helps to build a tight community and can prove helpful to the team by monetizing their brand.


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