What’s New in the App Store? Mobile App Marketing and much more

Apple unleashes all new opportunities for iOS Apps marketing at the latest WWDC 2017 event. You can share your iOS app development story, create campaign for in-app features and much more.

As of January 2017, the store had 2.2 million iOS apps available for download. – Statista

With renewing its hardware/OS and launching some new ones on 5th June at San Francisco WWDC 17, Apple hasn’t forgotten these 2.2 million iOS apps. With the release of iOS 11, the App Store has been redesigned from the ground up to provide a beautiful place to showcase amazing apps and to help customers discover new favorites.

There’s more to the story. What’s that? Let’s find out.

Games and iOS Apps

Games are the top selling elements of the App store. There are over half a million games available in the app store. And luckily, these games are getting their own home. App store designed a dedicated home just for games.

• It will provide the users with recommendations and new releases.
• It will also provide updates, compelling videos and top charts.
• The games will be categorized under 24 different categories.
• The game developers would be able to leverage these categories to get featured.
• This will make the navigation easier for the users.

Not just the games but apps will have their own home too.

• Apps will also have its own tab from social media to photography apps and more.
• Apps will be divided into 24 categories like games to make the navigation easier.
• App store promises to provide updates, recommendations and videos for the apps too just like for games.

What’s Today?

Today – is where you can find the editorial stories from around the world. Apple has made it possible for the developers to share their iOS app development stories with them. After going through the editing, if the team finds your story appealing, congratulations, your iOS app will get featured. If not story, a developer quote can also be featured on Today.

Along with the stories there will be key mentions as ‘game of the day’ and ‘app of the day’. This can be your chance to market your iOS app aptly and reach a wider audience. Moreover, Today will feature exclusive premieres, new releases and a fresh look at all-time favorites, as well as recommended tips and how-to guides to help customers use apps in innovative ways.

So if you have a great story behind your iOS app development, share it with the Apple team.

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3D Touch – A feature that makes the iOS app development even more user-friendly

3D touch is a more sensitive version of the forced touch which is a pressure sensitive multi-touch technology which is designed to add another method of input to Apple’s devices. With the launch of iPhone 6s and iPhone 7, Apple is taking the Force Touch technology altogether to a new level. It uses the capacitive sensors integrated into the display of the mobile phones. iOS app development got enhanced with the introduction of 3D touch feature.

Talking about the force touch technology, it is a pressure sensitive technology exclusively available on Apple Watches, which later arrived on  Retina MacBook, MacBook Pro, Magic Trackpad 2, and iPhone models like iPhone 6S, and iPhone 7. On the basis of different levels of forces applied to the device, trackpads and touchscreens can be able to distinguish the Force touch.

Why can 3D Touch feature be helpful to your iOS app development strategy?

One of the most convenient features that 3D touch brings to iPhone users is access to shortcuts from the home screen. This allows your users to leverage the features of your iOS apps without really getting into the app. This one benefit of the 3D touch feature will increase the usage and the functionality of the app as it would make the iOS app more user- friendly.

With the Peek feature, holding your finger down opens a popup window which reveals additional content within the app. This feature can be that bonus you give to your audience which will enhance your iOS app usability.

3D touch opens up some new possibilities. Yes, it’s started with secondary menu kind of functionality, but it can evolve much further. Hire dedicated iOS developers to leverage this unique 3D feature for your iOS app.

How Does 3D Touch Work?

In terms of functionality, iOS app development with 3D Touch is really very smart. If one wants to take a selfie, you don’t need to launch the Camera app. Simply light press on the Camera app, and you will get the option to Take Selfie right on your Homescreen.

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iOS 10 ready to bring changes for iPhone App Development

Apple iOS - the biggest update for iPhone application development was announced at WWDC 2016 in San Francisco on 13 June 2016. Before its inception on 13th September, Apple went on to roll out the series of beta versions of iOS 10. It was offered free to the owners of iPhone 5 and later, iPad mini 2 and later, and the iPad 4, iPad Air and iPad Pro models. And currently, the company is providing more control to iPhone and iPad owners over the software with iOS 10.

Yes, that was the big one. With the arrival of latest update in OS from Apple adjoins two newer OS - tvOS 20 and WatchOS 3. Before iOS 10 was launched, iPhone 7 and iPhone 7 plus was triggered in the iPhone industry. Since Apple is interested in quick advancement, it has leverages its iOS frameworks and other services to be modified. These updations has allowed the developers to develop large scale of iPhone based products that made its compatibility with other Apple family products.

Apple iOS 10 is designed for the holders of iPhone 5 and later devices. Users can manually trigger the update by following settings -> General -> Software Update. The size of the update varies as per the device, but the iOS 10 has the size in between 600 MB to 1.2 GB.

Devices supporting iOS 10

• iPhone – 5, 5s, 5c, 6, 6 Plus, 6s, 6s Plus, iPhone SE
• Ipad - iPad mini, mini 2, mini 3, mini 4, iPad 2, 3rd gen, 4th gen, Air, Air 2, Pro 12.9-inch, Pro 9.7-inch 
• Ipod touch 6th generation.

How iOS 10 updates can help you with the development application?

The updated features of iOS 10 that includes facial recognition, typing with Siri, Siri SDK to integrate into the applications, responsive push notifications and 3d response and much more, has made a great impact for the iPhone app development.

These upgraded features contribute greatly to the development of the exceptional iOS applications. iPhone app developers must understand the updates and examine in the way adopted to integrate in your iPhone application development.

As far as notifications update is concerned for iOS 10 then, you should consider some points like you need to enable actions like answering to the missed calls, postponing the invitation etc., creating customized notification sound, leveraging the delete option that helps the user to delete unavoidable events or even pop-ups.

As far as speech recognition is concerned, you can consider internet connectivity to be mandatory, no access to personal data and information like passwords, personal data, credit card securities etc.

A collection of different features are available to the iPhone application. Even voicemail transcription can help you with spammers. This could open the new opportunity for choosing the default apps for maps, email, music and much more. It was actually a great surprise announced by WWDC 2016, still there are lot many things in waiting this year for your business application development.

Final Verdict

Updating your smartphone device to the new OS is advised because of the benefits it comes with.  The new operating system consumes less space and also advances the battery life having features of battery saving. iOS 10 is the biggest move taken by the Apple.

If you have any idea or you are in need to develop your business application that is compatible with iOS 10, then we are you all set to help you. Hire best iOS app developers of LetsNurture and develop best business app for your enterprise. Contact us for details.