Optimize your Branding with Video Marketing Trends for 2018

It’s 2018 and we are heading to revitalize the marketing strategy with top video marketing trends. Ignoring any of the key developments means you are refusing to innovate yourself and choosing to stay in the dust. It was noted that in 2017, 74% of all internet traffic was taken by the Video, this proves that Video Marketing is vital to dominate the competition and has become premier digital marketing strategy of the most global brands.

Video Marketing: 2017 In Review

Before jumping into 2018, let’s have a brief look on the video marketing statistics in 2017 from businesses and consumer point of view.

Key stats by “The State of Video Marketing” includes:

• 83% of businesses believe that video gives them a good ROI.
• 97% of businesses said that their explainer video has helped increase user understanding of their product or service.
• 91% of consumers have watched an explainer video to learn about a product or service.
• 78% of businesses that have used Facebook Live, said it was an effective marketing tool.
• 95% of consumers believe that a video should be less than 2 minutes long.

There is nothing surprising about the benefits of the video marketing for the business. It is definitely worthy. And now that 2018 is here, let’s take a deep dive into the trends leading the video marketing for your business!

Read More: Influence And Trade With Video Marketing

Facebook Watch : Ruling all

Facebook has set its goals to become one of the biggest video sharing platform in the world by taking Youtube with their recent introduction, Facebook Watch.

Facebook Watch is a video on demand service of long-form live streams and original content. Any business using it will lead a social presence where people across the globe can tune into together.

Source: TechCrunch.com

For publishers, Facebook Watch is seemed to be the platform to make money and build passionate following because Facebook shares 55% of its ad revenue with them. Having more than 8 Billion daily video views, Facebook is heading to be one of the largest video streaming site in the world.
Read more here…